Warner acquires X5 Music

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It’s been a busy week for Warner Music Group. First we learned that it had acquired the catalogue of Indonesian label ISS, then that it had sold Chrysalis Records to Chris Wright and the Blue Raincoat team as part of its post-Parlophone divestment process. Now, WMG has announced that it’s acquired X5 Music Group (X5)…. Read more »

Techcrunch.com: Here’s Proof!

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…Despite fears that streaming access cannibalizes sales, classical music record label X5 tells me when it launched an app within Spotify and saw streams of one album increase 412% in a month, that album’s iTunes sales shot up 50%. The Swedish label’s “The 50 Greatest Pieces of Classical Music” soon reached #1 on the iTunes… Read more »

Billboard: Perhaps Spotify Doesn’t Cannibalize Sales.

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…X5 points to the following statistics for “The 50 Greatest Pieces of Classical Music” after the launch of Classify: album sales rose about 50% and the title reached #1 on iTunes Classical bestsellers while average daily streams from the album increased 830% from the prior month. The company says no additional marketing or promotions existed… Read more »

Spotify Unveils Breakthrough Classical App From X5 Music Group, Classify

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Spotify has just announced the launch of Classify, a new groundbreaking classical music app designed to be the easiest way to browse, discover and listen to classical music over the Internet. Classify is created to be the Spotify home of classical music. Classify addresses the widely acknowledged difficulty music fans have experienced when using online… Read more »

“The 50 Greatest Pieces of Classical Music” climbs to the no.1 spot on the classical Billboard chart in the US

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The X5 produced digital only album “The 50 Greatest Pieces of Classical Music” by London Philharmonic Orchestra currently holds the number 1 position this week on the classical Billboard chart in the US. The digital only album is a new, cohesive production of the fifty most famous and beloved classical pieces. The album was recorded… Read more »

"The 50 Greatest Pieces of Classical Music" climbs to the no.1 spot on the classical Billboard chart in the US

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The X5 produced digital only album “The 50 Greatest Pieces of Classical Music” by London Philharmonic Orchestra currently holds the number 1 position this week on the classical Billboard chart in the US. The digital only album is a new, cohesive production of the fifty most famous and beloved classical pieces. The album was recorded… Read more »

SXSW Festival in Austin, Texas

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X5 Music will be attending the annual SXSW Festival in Austin, Texas. 17th – 21th of March.On Thursday the 18th and Saturday the 20th, we’re sponsoring the “Sweden Goes SXSW”- parties at Boundless Networks and Antone’s. We’ll also put together a digital promo sampler featuring all the great Swedish acts performing during the festival. More… Read more »